Confronting mental health challenges is difficult for anyone, especially farmers and ranchers known for their toughness. No matter what life throws at them, they can handle it. That reputation and the negative stigma around mental health in rural communities has left many to suffer in silence. With research showing rising rates of depression and suicide among agricultural producers and workers in recent years, groups across the country are taking action to let farmers and ranchers know it’s OK to ask for help.

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